Introduction

We are now ready to create the first page of our funnel (see diagram below), which is the custom landing page.  This is the first page your prospect will see after they click on one of your call-to-action links (in an ad, blog post, status update, etc.):

Main Components of a Landing Page

There are several important elements of a landing page:

  1. Headline – This is the hook or big promise that you are making that will entice your prospect to give you their e-mail address. Here we are selling “a system.” This hook should match elements of your funnel in some way.  (For example, this landing page leads to the “Show Me the Money Funnel” which has the same income stream number.)
  2. Image – Many landing pages include an image as the backdrop that somehow matches the ad, the mood, the angle or the headline of the page. If you can evoke and emotion in your prospect, they are more likely to click on your call-to-action.  This image evokes freedom, travel, adventure. In addition, next to your headline, your image is probably the biggest factor in improving conversions on your landing page.
  3. Sub-Headline – Provides a combination of benefits or features of your product to provide even more incentive for your visitor to take your offer. (These can be written in the form of bullets (see below)).
  4. Bullets – These are the benefits of your product / service / promotion. You want to construct them as different problems that you are solving for your prospect. Do not confuse these with features of your product, which have to do with the size, shape, deliverability of your product. The goal of the bullets is to show what it can do FOR your prospect.  It’s about them, not you or your product / service.
  5. Call to Action Button – Tells your visitor what to do to get your big hook or promise. Try to match the wording with what your visitor will receive.  In other words, “Register Now” for a webinar, “Show Me the System” for a video, “Download Now” if your visitor will receive a report.
  6. Spam Policy – This is a short statement indicating to your prospect that you will respect their privacy and not share their e-mail with anyone. It is standard language on a landing page.  Try experimenting with different statements to see if you can improve conversions.
  7. Privacy Policy and Terms and Conditions – Legal indicators having to do with e-mail privacy and earnings disclaimer among other things. These are required on your page if you want to advertise on Facebook or Google Adwords, for example.

As you progress in your digital journey, you will want to experiment with various aspects of your landing to improve your conversion rate.  For now, borrow your landing page format and content from your sponsor or the Four Percent Group.

In addition, there is an entire science behind landing pages that you will eventually want to learn.  One of my favorite sites for this kind of in-depth learning is digitalmarketer.com.  Check out their epic blog post on landing page optimization.

Creating Your Landing Page

Early on in your Four Percent Group career, you should rely on your sponsor or other group members for help in building your landing page.  This can include borrowing design elements or entire pages based on different advertisements or sales page goals.

If you use Clickfunnels, for example, your team members can transfer their entire funnels to your system saving you the time and energy of creating your landing page.

However, at some point, you should develop your ability to be able to create your own customized landing pages using your landing page system (typically Clickfunnels).  This will require that you spend some time with the user manual and the training videos of the system you are using.

We have purposely not designed a Clickfunnels or an Optimizepress training in this course because those respective companies already have professional grade training on the use of their programs.

Check ’em out.

By being able to design your own custom landing pages you will not have to depend on others for your progress or success.  In addition, you can experiment with all of the elements of your landing page for yourself to increase your conversions.

This is part of the Four Percent way, to create independent entrepreneurs.

So start watching some Clickfunnels training and try your hand at duplicating some of the sample landing pages you see on this page.

Long vs. Short Form Landing Pages

There are many types of landing pages.

Some are very minimal looking, others are quite long.  Which one you use will depend on your sponsor’s recommendations and on your own experiments.

Typically, the less words you have on a landing page the better, but some markets or advertisements may respond differently and so the only way to know is to test for yourself (this is another trait of a 4%er)

Below you can see a sample of a long form landing page (“Use Our System to Sell For You…”)  This is for the “Sell Without Selling” funnel and appears before the affiliate sales page.  The sales page contains a webinar training.

 

The darker blue sections appears “above the fold” as we say, which does not require the user to scroll down any further to get the gist of the page.

But if your prospect does scroll down, there is much more information about your webinar.  This is where the bullets come in handy as they describe the features and benefits of your system (about which the webinar will discuss).

In this case, because we are asking for a longer time commitment from the person (to watch the webinar), it sometimes becomes necessary to provide more information to make a decision.

There is a kind of self-selection going on with this kind of landing page.

Your prospect may decide he / she is not interested in the webinar.  This may decrease your opt-in rates (not good), but may increase the quality of your prospects (very good). This is because only those who are interested in your offer will click through and likely stay to watch the webinar.

This is how I joined the Four Percent Group myself.  The webinar training was excellent and it spoke to the situation I was in at the time.

Sample Landing Pages

Here are examples of a few more landing pages (both with and without images).

The $100 per day landing page, believe it or not, got a huge opt-in rate.

You can see the Bing Ad we used to drive traffic to this page on the right. Later on we’ll talk about congruency throughout your funnel.  But here you can see some of that.

The ad states: Make $100 Per Day Online, which takes visitors to a landing page with practically the same message.  For many reasons, this gives your prospect comfort.

I believe the other reason this ad and landing page work, however, is that the dollar amount is reasonable. I’ve seen ads that say make $1K per day or $100K in six-weeks and honestly, they just seem scammy to me.  (But perhaps that’s just me.)

In any case, most people who want to make money online couldn’t ever imaging making that much money, not initially anyways.

D. Verrengia

This is a classy landing page.  The Facebook ad that came before it has the same image and message thus once again there is congruency.

The message is straightforward and simple.  There is a personal rags to riches story.  The 7-Figures Business might seem unreachable, but one feels compelled enough to click through just to find out if the story is real.

 

The front-facing image is also appealing.

What is not visible here is the next page, which is a pre-frame page. D appears in a video from Times Square or some public place and tells some of her story.  It’s compelling and personal.  She then tells her audience that her mentor is coming up next to explain the business system.

If someone clicks through again, they will be taken to the affiliate sales page.

Anik Singal

Finally, I wanted to include this long-form landing page.  It’s a thing of beauty and probably converts very well.

There is a big hook or promise, which is a free live training (5 Secrets).  Even the word “secrets” is enticing.  There is a rags-to-riches story, and a personal and front facing image.

Anik includes a video, which increases engagement and opt-in rates.

Something we didn’t discuss but which is evident here is this little “system” that Anik has going: inner game, system, putting it all together in the bullets.

Systems sell well because they give people a sense that you know what you are talking about and that it’s possible for them to achieve what it is you are promising.

The testimonials and social proof (featured on…) round out the page and lend credibility to the message.

Overall, the page is clean and has nice colors and arrangement.  And of course, the call to action button is hard to miss in bright red and it is congruent with the offer (I’d like to attend the training…)

So there you have some sample landing pages.  Now it’s your turn to experiment.

CLICK BELOW TO ACCESS OTHER LESSONS IN THIS SERIES

Module 1 – Orientation

  1. Lesson 1 – Welcome to the Four Percent Group
  2. Lesson 2 – Four Percent Group Vision
  3. Lesson 3 – 4PG Back Office

Module 2 – System Setup

  1. Lesson 1 – Multiple Streams of Income
  2. Lesson 2 – Funnel Basics
  3. Lesson 3 – Landing Pages
  4. Lesson 4 – Domain and Custom Tracking Link
  5. Lesson 5 – Thank You Page

Module 3 - Traffic

  1. Lesson 1 - Introduction to Traffic
  2. Lesson 2 - Using Bing Ads for Leads and Growth

Module 4 - Setting Up Your Autoresponder

  1. Lesson 4.1 - Introduction to E-Mail Marketing
  2. Lesson 4.2 - Types of E-Mails to Send
  3. Lesson 4.3 - Setting Up Your Autoresponder (GetResponse) (in development)
  4. Lesson 4.4 - Samples 5 Types of E-Mails to Send

Module 5 - Mindset

  1. Lesson 5.1 - Orientation to Mindset
  2. Lesson 5.2 - Critical Mindset Factors for Success