Hey there,

In today’s Internet Marketing basics, we tackle the question:

What is the definition of a landing page?

You may have heard of something called a landing page, also known as a squeeze page. 

A landing page is a single page on a website that is typically used to collect a visitor’s e-mail for something the page is promising.

This can be anything from an e-book, video, chart, map or free report.  

Of course, the main reason for having a landing page is to collect the visitor’s e-mail address, which allows you to start building a valuable asset: an e-mail list to which you can now market your products and services.

You can see examples of some landing pages from my own campagins here, here and here.

ANATOMY OF A LANDING PAGE

  1. The landing page usually has a headline with a bold promise 
  2. There is an opt-in button or form where you can enter your name, e-mail address and maybe a phone number.
  3. There is a call to action. This is a big button that repeats the promise on a smaller scale (Download Now!)
  4. There’s usually a tummy comfort message like we won’t spam you or no credit card required.
  5. There is perhaps a logo or brand to let people know they are in the right place.

The gurus advise you not to place anything else on the page that can be a distraction for the visitor.  No menus, no home button, etc.

TYPES OF LANDING PAGES

The science of landing pages is hilarious because you will often get conflicting views.  Some prefer a minimalist approach.  You can see an example here:

Free Report!

It’s just one promise and a call to action.

Some landing pages will include a video, which increases the trust factor and results in a higher opt-in rate.

Some landing pages are long-form sales letters. Here’s an example for the Webinar Autopilot System:

Webinar Autopilot System

This is very common in the Internet Marketing space where someone promises you results (lots of leads, secret Facebook training, 10k per day or some such) and then sends you to a landing page to close you.

The landing page has long copy, explains the problem you are having, heightens the pain, then provides you with a solution, some testimonials, adds in some urgency (act now or lose out on 80% discount) and then a big PURCHASE NOW button.

Believe it or not…

These landing pages are extremely successful.  People are always searching for the next big thing to help them in business, finance, relationships, dating, fitness, etc. and they are willing to pay anywhere from $27 to $197 to solve their problem.

HOW DO YOU BUILD LANDING PAGES?

You can make your own landing pages in WordPress using a few plugins.  Live Composer is one option and there are others. However, if you want maximum flexibility and the ultimate professional look, then you’ll have to pony up.

Two popular landing page softwares are ($97 per year), which I use and is my personal favorite and Leadpages ($49 per month).  These come with many pre-built beautiful templates that will increase your conversions. 

There are templates for promoting an e-book, a video sales course over a few days or weeks, webinars, membership sites or a product or service.

Another awesome solution which I have personally used is .  Clickfunnels however is way more than a landing page software. 

It’s a hosting service, website creator, landing page software, e-mail autoresponder and sales funnel creator all in one. 

It’s awesome if you are interested in promoting anything since it creates custom sales funnels with the click of a mouse.

CONCLUSION

I hope I’ve given you enough of a definition of a landing page.  

One thing is for sure!

Landing pages convert. They give your visitor a minimum of choices.  In exchange for your e-book, report, video or chart, they must enter their e-mail address.

This gives you a powerful asset since you will now be able to market your products or services directly by e-mail.

To your success!