How to Advertise Your Biz Opp on Facebook

Advertising Your Biz Opp on Facebook

Introduction

Your account has been banned…

This is the message people in different biz opp forums have been seeing of late.  It’s sad really.

There’s plenty of blame to go around. For one thing, there’s not enough training in the biz opp membership on using Facebook and secondly many people don’t bother to understand Facebook’s ad policies before they jump in.

So before this happens to you, I wanted to set down a few guidelines that might be helpful, first so you don’t get banned and secondly, so you can use one of the best advertising platforms around for your biz opp.

Facebook Setup

There are literally 1000s of videos on YouTube showing you how to setup your Business Manager, Ad Account and Facebook Pages in Facebook.  I won’t get into detail here.

Here’s a few requirements:

  1. Facebook wants you to create ads through their Business Manager, so your best bet is to create yourself a Business Manager account.
  2. You’ll need to have a Facebook Page for your business in order to run Facebook ads.
  3. When you log in to your Business Manager account, create as many ad accounts as Facebook will allow. Usually it’s 2-3.  Then, only add your credit card information to one of the accounts.  If by chance you get banned, grab your other account and add a DIFFERENT credit card and you’re back in business.

Understanding Facebook as a Platform

So before we jump into some specific strategies, ad copy, images, etc., you need to take a step back to understand Facebook as a platform.

Facebook is a sharing platform. People log on primarily to see what their friends and family are doing and to share what’s going on in their lives.

They do not log on to see your spammy ad!

I don’t care how good you think your biz opp is, to Facebook and Facebook users, they all look the same.

TIP #1

Don’t friggin put anything on Facebook that looks remotely spammy. 

Do not advertise make money online opportunities, do not post banners with outrageous income claims, do not promise or guarantee money, clicks, traffic, etc.

Do you understand?

Listen, I know that many biz opps provide you with banners, links, e-mails, etc. (like the one to the right) but very, very few of them are Facebook appropriate.

They scream spam (which is another thing altogether, but I won’t judge you for trying to use them. What do you know, right?)

You Must Think Outside the Box

So if Facebook frowns upon MMO type opportunities, then your next move is to start thinking outside of the box.

Instead of thinking make money online or biz opp, think about what people are really after:

More time with family, traveling, freedom or independence, no commuting, money for college, car, vacations, working from home, working less hours, not being a slave to a job, etc.

Instead of targeting the digital marketing space (which the entire world is targeting) why not go after burned out lawyers, accountants, small business owners, car dealers or retirees or other types of digital content creators like folks on Udemy or Lynda.com.

Combine this market with the above angles and now you’ve got a potential winning formula that few marketers are targeting.

TIP #2

Please, please, please read Facebook’s advertising guidelines.

95% of your troubles will disappear by reading those guidelines.  If you stick within those standards you’ll be a Facebook advertising ace.

Facebook will leave you alone and you’ll be able to generate qualified leads.

It’s amazing to me how many people jump on Facebook all excited, without the slightest clue about the platform or how it’s used.

So don’t be that naive person.  A little reading goes a long way.

How Does This Work Specifically?

So now to the details.

If you are thinking outside of the box, this means your ad and landing page and funnel sequence should be a little outside the box as well.

Here’s an example of targeting a different audience with a message that is somewhat related to your biz opp.

You are talking about the same biz opp, but now you are going after someone who might be frustrated because their dream of dominating on Udemy isn’t panning out.

Another Example – Different Audience

Here’s another example that targets photographers, painters, wine lovers and other hobbyist with an affiliate program that helps them to build their own website.

The truth is this isn’t going that far out of the box, but it’s just enough to separate you from the crowd.

More importantly, Facebook doesn’t frown on this type of ad.  It’s kind of like a biz opp, but not in the same flavor.

Different Audience / Angle

Even better, the audience is not MLM, MMO type people.

It’s basically a group of hobbyists who don’t know they are sitting on a gold mine with their knowledge.

The angle is about dreaming big again and the copy takes them down memory lane when they were kids and had outrageous dreams.

But now, they are part of a system that keeps them locked into their jobs with little chance of doing more of what they love.

In addition, they might have thought about doing something with their hobby, but they either don’t know how or they’ve tried it and failed.

The image speaks to that angle as well.

The Landing Page

Here are some very important points regarding your landing page:

  1. In case it isn’t obvious, your landing page must have the same look, feel, branding and wording as your ad. This gives people a feeling of confidence when they click on your ad.  You look more serious, more professional.
  2. You should send people to a landing page (or a blog, video, etc.) vs. the affiliate sales page. Cold traffic conversions on an affiliate sales page are like 2%.  You are wasting your money.  Send them to your landing page first before you send them anywhere else.
  3. Sharing a video is a good way to sell your biz opp AND people love video so your opt-in rates are generally higher.

Your E-Mail Sequence

You should have a distinct e-mail sequence for every type of audience that you are trying to reach. Some audiences you can lump altogether (like course creators or hobbyists), but you would not want to mix these two for example.

I’ve outline the types of e-mails you should send in other articles (see below), but the gist is that you want to put yourself in your audience’s mind and think about 1) what they need and 2) what they need in order to go to the next step.

This is critical.

In any interaction of this type, it’s not about you, but about the other person.  How can you serve that person and help them to succeed.  That’s what you always want to be thinking about.

This will tone down the salesy portions of your e-mails.  More importantly, it will spur you to be creative in providing tremendous value to your prospect.

But the other aspect is important too. What does someone need to go to the next step:

  1. People need more information (so send them more info on everything, your product benefits and features, industry, other related products)
  2. They need to trust you and that you know what you are talking about (talk about yourself in your e-mails and about what you know.  Send them blog posts or videos you’ve made)
  3. They have doubts or objections (so do your best to answer them)
  4. They want to know if others have bought it, etc. (send them case studies, testimonials)

All of these are different types of e-mails that you could send to your prospects to move them to the next step.

The Importance of a List

Finally, if you aren’t building your e-mail list and thus you don’t have an e-mail sequence, you need to learn about this facet of your business right away.

An e-mail list is an asset of your business.

I’ve written about this extensively in other posts.  You can check out my article on Using an Autoresponder to Promote the 4PG. You can apply those principles to any biz opp.

I’ve also written an article on What is an Autoresponder?, which will give you a basic overview and talk about the importance.