Hey it’s Gus,
I’m writing from my home in Boston and I wanted to give some concrete, practical information for using Bing Ads to grow your online business. I’ll be focusing on the Four Percent group, but you can apply this to any business opportunity
First of all, let me say that I know how demoralizing it can be to get started with the Four Percent Group and not make any progress. You run from one technique to another, spending money left and right and you have no free members, much less paid.
Secondly, while the training is very good, it might be too overwhelming. Thus, it’s difficult to know where to focus your time and energy. Plus, you don’t know if something is going to work or not.
Finally, when people post their success stories on the forums, they don’t often tell you what they did to get there. This may create a feeling of being left behind, what am I doing wrong, and all those things that aren’t helpful for your business.
With this blog post, I’ll show you something specific that is working for me: my list is growing, I am getting people to join the free 4PG membership and I am getting some paid members as well.
I like Bing Ads for a bunch of reasons:
The campaign I ran was quite simple:
Here you can see that my campaign was very straightforward. I didn’t bother with a thank you page or a pre-frame page. I was trying to keep things simple. Adding both of those would probably improve the opt-in or sign-up rates.
Once someone subscribed, I sent out a series of 19 e-mails over 21 days, which provided value, training and incentives for subscribers to upgrade from a free to a pro membership.
Here you can see a chart of the overall campaign:
I mentioned earlier that I liked Bing Ads because it allowed me to test out real headlines and landing pages for a lower cost. As you can see from the chart above, I only spent $44 to get 173 real clicks to my landing pages from interested people.
You can see that I ran four different ads. I used these four ads for each of the ad groups (groups of keywords) for a total of 16 ads.
I wanted the headlines to be something not too sensational. This is more personal preference. You can see that the best performing ad was “Make 3K Per Month Online” @ a 4.69% click-through-rate.
This is something you will need to continually test to see which headline performs better.
I split-tested two simple landing pages.
The copy came from Rodney Kim another 4% Group member who had been optimizing his campaigns and who shared his results with the group. These pages were created in Optimizepress since that is the landing page software I previously owned.
The headline of the page comes from one of the Pro Level membership funnels. This provides some congruence between your custom landing page and your affiliate page. The specific number is also helpful for higher conversions.
The pictures came from a site called Pixabay, a website that provides royalty free images. I searched for backpacking and pools to come up with the different images.
Here you can see the growth of my e-mail list. I’m using GetResponse as my e-mail autoresponder. There are many other options (Aweber, Convertkit, Sendlane, Mailchimp), but I like GetResponse because it also has the ability to build landing pages.
If you’ll recall this came from 173 clicks total in the Bing Ads campaign.
That works out to a 28% opt-in rate (48/173 = 28%).
Rodney Kim, who I previously mentioned as the creator of the landing pages, was receiving a crazy opt-in rate of over 70%. I don’t know what traffic source he is using, but that is incredible!
At the same time, I added 18 FREE members to my Four Percent team, which is about a 10% rate (18/173 = 10%). This means that about 10% of people from the Bing Campaign became free members.
So now I’ll jump into specifics. This is going to get pretty detailed because I want you to have concrete steps that you can take to get results.
I won’t cover this step here. Search on YouTube and create your Bing Ads account. You’ll need to add your credit card information.
Fill out each section as following:
Your next step is to create your Ad Groups and choose your keywords. An Ad Group identifies a set of related keywords.
In my campaign, I ran with four separate ad groups:
Fill in each block as follows:
If you want Bing to find keywords for you, click on the Tools menu, then right-click on the Keyword Planner dropdown. This will give you the option to Open Link in New Tab.
Bing will give you various ad groups with their associated keywords.
|Ad group||Keyword||Average monthly searches||Suggested bid (USD)|
|Making Money Online||making money online||2,980||0.74|
|Making Money Online||online money making||590||0.78|
|Making Money Online||money making online||100||0.73|
|Making Money Online||online making money||90||0.66|
|Making Money Online||making online money||20||0.58|
|Making Money Online||online making money online||–||–|
|Making Money Online||money online making||10||0.62|
You will end up with a list of keywords under the Ad Group you are creating. Click on Add new ad group and repeat the exact same process for each Ad Group (keyword set). Then click on the Save and go to the next step button.
It’s now time to create your ads. You can see that I only have two ad groups. You would likely have more.
The best way to complete this step is to create a series of ads for one ad group and then copy those ads to the other ad groups. We’ll proceed in this fashion.
Fill out the sections as follows:
You can see that I’ve changed the headline and varied the text description by the daily or monthly amount. You want to test headlines and text description. The best way is to do one element at a time, but I got impatient.
Here are the click-through-rates for each of the ads:
The above figures show the importance of testing out different headlines. The clear winner is the first ad. I would likely run this campaign a while longer to see if anything changes, then stop the less performing ads and scale up the better performing ones.
When you are through creating all of your ads for one group, click on Copy ad and Copy to all other ad groups under each ad.
This will populate the other ad groups with the same set of ads.
You are almost done. Congratulations on making it this far. While it might seem tedious at first, once you get the hang of Bing Ads, you’ll be able to turn on the traffic almost at will.
Your final step is to set a budget and complete some of the Advanced settings:
When you click on the Save button in the previous step, you will be brought to the main Campaign page, where your campaign will be active and awaiting approval from Bing. You will also see your Campaign and your Ad groups.
IMPORTANT: This final step is important.
Well, that’s the end of the procedure. I hope it does not feel too overwhelming. This is part of the challenge when starting an online business.
To succeed, you have to be able to learn something and take action. Hopefully, this manual removes some of the ambiguity. Most of the success I’ve had with the Four Percent Group has come through using Bing Ads and campaigns just like this one.
Feel free to model and experiment. If you need further help, send me an e-mail: firstname.lastname@example.org and I’ll try to point you in the right direction.