I dig the folks over at Mobile Monkey, I really do.
They are great at marketing their chatbot program and masters of sending out highly engaging and effective Facebook messages (via their bots). This one just hit my phone this morning and so I had to write a simple post to break it down for you.
Tough to Ignore
The first point I should make is how difficult chat messages are to ignore. I challenge you to do it. When you hear that little chime on your phone, then see a Monkey icon with a red number next to it, YOU JUST GOTTA OPEN IT!
I wrote about the advantages of chatbots over e-mail in another post, but a big one has to be open rates. E-mail is easy to ignore, but a FB message? Nope. Too much curiosity. And if the sender provides good value like these guys and gals do, my open rate is 100% for them.
E-mail doesn’t come close.
P.S. This is why I’ve moved many of my funnel opt-ins to chatbots vs. autoresponders.
OK, so let’s take a quick look at why the message above hit all the right notes:
Anatomy of a Great Facebook Messenger Chatbot Message
Mobile Monkey is great at this (as are the folks at Manychat). You can usually count on a GIF of some kind from them. The one in the message was of a melting snowman to fit with the message of melting FB numbers.
Wanna break down barriers in your prospects? Use humor. Admittedly, this is hard for a more serious person like me. But I’m working on it. 🙂
Reminder to Unsubscribe
Facebook is big on this. They are all about their users’ experiences.
This message puts the unsubscribe reminder right at the top. This provides an out for people. It’s effective because it gives control back to the user. If they were mildly annoyed, they are less so now, and they can quickly scan the message to see if there is something of value.
Mobile Monkey has some kind of in with Neil Patel. They are always giving away his stuff and Neil has appeared in some of their mastermind conferences.
Either way, they are able to leverage Neil’s name to keep sucking you in. OK, if Neil approves, then it’s gotta be good.
Identify the Problem
This is straight out of Marketing 101, lead with the pain.
There are two reasons why people ever take action (in life, to make a purchase, or whatever). They want to avoid the pain or they desire to reach a goal.
That’s it. It’s the carrot vs. the stick.
Well guess which one is the bigger motivator? The pain in the rear problem. It’s the aspirin vs. the vitamin. When you have a splitting headache at 2:00 am, you’ll drive to a 24-hour drug store to stop the pain. On the flip side, if you lack iron for example, you won’t drive to the store at 2:00 am to pick up a multi-vitamin.
Provide the Solution
Now that people have identified with the problem you raise, you provide the solution. You scratch the itch. Even better, provide the solution as “17 Hidden FB Marketing Tools.”
This is Headlines 101.
A list is easy to digest and the specific numbers 17 and 154% add the value and curiosity factors. Finally, the word “hidden” is one of those emotional words like “secret” or “new” that always seems to work.
Who wouldn’t want Neil’s secrets to his dwindling Facebook numbers?
The Call to Action
Finally, there is the simple call to action. All you have to do is press a button and you are golden. The benefits also help. Who doesn’t want more, better and cheaper leads?
When you put all of these elements together, you get close to 100% open rates, and high click through rates as well. Plus you keep engaging with your prospects.
It’s incredibly effective.
That’s it for this post.
Be sure to check out some of my other articles on why you should be using Facebook Messenger chatbots for your online business. Now if you’ll excuse me, I’ve got to go read what Neil’s talking about. 🙂
Here’s to your success!