The following are tools that I recommend for anyone starting out in the online marketing space. The electronic equipment is for anyone wishing to do webinars.
I have personally used or currently use most everything on this list as part of my own online / webinar strategy (see exceptions below).
Full disclosure, I do receive an affiliate commission on anything you purchase with these links, but if you are going to pick up these tools anyway, it’s helpful to my bottom line:
LANDING PAGE SOFTWARE
It’s not fair to call Clickfunnels a landing page software because it does so much more. It’s basically a hosting, website creator, autoresponder, split tester, membership site AND a landing page software all rolled into one. It’s easy to use and best of all, it was designed for the Internet marketer by the charismatic Russel Bronson. (Tip: If you want to know how to market, study Russel’s techniques for a few weeks. It’s a worthwhile education.)
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If you prefer to work in a WordPress environment and have access to lots of plugins, then my personal favorite is Optimizepress.
It can be used as a WordPress theme or plugin. For starters, it’s only $97 for a one-year subscription for solopreneurs. It creates beautiful landing pages and it has a membership site feature (included with your subscription).
SCREEN CAPTURE SOFTWARE
Screenflow is what I use to create my on-line courses and training videos.
It is exclusively a Mac product. Its closest competitor is Camtasia, which has a Mac and PC versions. It has a bit of a learning curve, but once you get the hang of it, you can create beautiful and engaging presentations with call-outs, credits, zoom-in, zoom-out, fade-in / out features.
If I am putting together a recorded webinar, I almost always re-edit my live webinar using Screenflow where needed.
Tracking isn’t sexy, but it is vital to your business success.
Tracking allows you to measure the ROI on your advertising campaigns and offers plus it gives you insights into the parts of your webinar sales funnel that are converting (registration page, e-mail messages, live webinar, etc.) This allows you to scale what’s working and fix or drop what isn’t.
There is a ton of tracking software on the market. I use ClickMagick. It’s clean, easy-to-use and the training is invaluable. Patrick Kelley, CEO and Founder of ClickMagick has put together a one-hour guide to link tracking. Get it. It’s the best one-hour investment you can make in your business. Indeed, mastering the tracking skill could spell the difference between success and failure.
For solopreneurs starting out, Mailchimp can’t be beat. You can build a list of 2,000 people and send up to 12,000 e-mails per month FOR FREE. It’s crazy. There are premium subscriptions as well which allow you to create sophisticated, decision-based, e-mail marketing campaigns.
All of the big marketers use Infusionsoft. It provides CRM, sales automation, marketing automation and e-commerce solutions.
IF YOU ARE CREATING WEBINARS…
There’s nothing quite like Webinarjam for live webinars and Everwebiner for recorded ones. Both were built with the digital entrepreneur in mind. Both combine a landing page, autoresponder, analytics, split testing (for Everwebinar) and webinar presentation software all in one package.
Goto Webinar is the corporate standard but will run you $100 per month and limits the number of attendees.
Webinarjeo is the newest kid on the block in terms of webinar software. Believe it or not, I own both Webinarjam and Jeo since I couldn’t decide between the two.
The great thing about Webinarjeo is that it is hosted on Amazon3 servers (so it’s a non-Youtube solution). There is virtually no delay in HD broadcast. The other big plus is that you get live AND recorded webinar functionality for the same price.
This is another great option if you’re looking for live and recorded webinar functionality (included in the same bundle for one price). I owned EasyWebinar last year and the only reason I didn’t keep it was because I couldn’t have 3 webinar programs! (See above.)
Easywebinar was created by Casey Zeman a very engaging, super-knowledgeable and servant oriented Internet marketer. He knows his stuff and he delivers tremendous value to his followers (both in the program and in the live broadcasts which he regularly holds).
MICROPHONES / HEADSETS
This is a great starter microphone that will run you about $80. To get fancy you can use a pop filter and what’s called a microphone suspension stand. Personally, I don’t use the last two, just the mic on my desk. The quality is awesome and you can’t beat the price.
This is the headset that Webinarjam recommends for its customers. It was made for gamers, but it doubles as an excellent webinar presentation headset.
This is another microphone that Webinarjam recommends for its customers. Many WJ / EW webinar creators love it and can testify to its quality. It’s more expensive than Audio-Tecnica, but still a very good deal for the quality.
If you’re looking for a great HD quality webcam, the Logitech C920 is the answer. It’s sharp, plugs into your USB and delivers an amazing picture (in fact, it will highlight every facial feature you don’t want to draw attention to! 🙂 You can also mount it directly on a tripod.
These are the cameras that Webinarjam recommends for its customers.
It does everything really well. You can shoot feature films with it if you so desire. You can record interviews, take it to live events. It is an all-around great camera.
A few steps above an entry level DSLR (like the Canon 5200 / 5300 series, which I own). It runs about $500 plus a lens. This makes some of the most beautiful video images you’ve ever seen for under $15,000.