What is Partner with Anthony?
In this post, I’m going to give you my complete and honest review of this interesting program.
First, who is Anthony Morrison?
Anthony Morrison is a self-taught Internet entrepreneur and a self-made millionaire. He started in 2005 with a website selling Mustang parts and has since created 11 successful companies and written two books.
He is currently the CEO of Morrison Publishing, an affiliate marketing company which offers dozens of courses and software products for the online marketing niche. Anthony also hosts a weekly webinar called “Success Connection” where he shares business strategies and free product funnels for his growing audience.
What is Partner With Anthony?
Partner with Anthony (PWA) is a subscription based training program which teaches you how to become an entrepreneur.
That word is purposeful and here’s why.
The PWA program is all about teaching you how to set up a profitable affiliate marketing business. But there are tons of programs teaching you to do that.
What makes Partner with Anthony a tad different is that you not only learn all mechanics for creating an online business, but also, you learn the philosophy behind the different components. It’s not just follow these steps, but, why are you creating these pages in this way. In addition, throughout the course, you are also learning different traffic strategies, different ways to test your funnels and how to think differently as a marketer.
The result is that you are becoming a leader and an entrepreneur instead of just following someone else’s instructions.
There are other features which also make this program very unique:
- The cost is only $7 per month to join
- You can receive recurring commissions on the basic tools your recruits will need in order to launch their online business. This includes a page builder, autoresponder and link tracker.
- Once you join, you can promote and receive commissions from various programs within the Anthony Morrison library. You are getting access to an entire library of quality affiliate products that you can promote.
I’ll discuss the details of these features throughout my PWA review.
The Training Program
The Partner with Anthony (PWA) training program consists of 30 modules which walk you through the steps for creating a successful affiliate marketing business. This includes training on:
- What it takes to succeed as an entrepreneur
- Having the right mindset (which is a key component of success)
- Understanding the affiliate marketing landscape including cost-per-lead (CPL), cost-per-action (CPA) and revenue sharing models
- Understanding the Profit Cycle and how you earn money (see below)
- Setting up landing pages, sales funnels and split testing your pages
- Setting up your autoresponder and e-mail sequences to build your e-mail list
- Tracking your links in order to optimize your campaigns
- Generating traffic on-demand to your offers
The training is conducted by Anthony himself and is easy to follow. He begins from the basics and builds out a complete funnel by the 8th module. He then teaches on different online elements in the rest of the modules:
- Multiple streams of income
- Split testing landing pages and thank you pages
- Creating YouTube review videos
- Creating Facebook Ads (a whole two modules with Adrian Morrison, Anthony’s brother, who is an expert on FB ads)
- Sending a broadcast e-mail
- Case studies of how to market in a unique way
At $7 per month, this kind of training is a bargain, especially when you combine it with the different income streams that are available to you inside of the PWA program.
To Drip or Not To Drip
The training modules are dripped out to you every 24 hours over the course of 30 days. It takes about 8 days for Anthony to explain the philosophy of the PWA system, and then to set up the foundation of your business. This includes landing pages, autoresponder, link tracking and so forth.
For the person just starting out, the pace is perfect. Everything is explained in detail (Anthony uses a whiteboard) and then he takes you screen by screen through the different software to create your business.
If you have a bit more experience, the pace will seem a little slow. This is because Anthony covers many of the basics of online / affiliate marketing.
Some reviewers criticized this approach because they wanted to have access to all the lessons at once. I think there are many more downsides to that approach than there are benefits.
In my experience, having access to all the lessons right away increases the tech overwhelm and information overload which is common to launching an online venture. Many people watch the lessons out of order and burn out within a few short days of binge consumption.
By contrast, feeding you one module per day allows you to absorb the material, gives you time to implement all of the steps and leaves you with anticipation for the next day’s lessons.
The Profit Cycle
One of the core concepts of the Partner With Anthony program has to do with the Profit Cycle.
The graph below gives you a snapshot of the cycle, but more importantly, provides a blueprint of what you can expect to understand AND create within the PWA program.
- The Basic Funnel – The basic sales funnel consists of traffic to an opt-in landing page, collection of e-mail, sending to a sales page then a thank you page. This is the first point where you can make a profit as represented by $$ (1).
- E-Mail List and Follow-Up Sequence(s) – The next part of the cycle incorporates building an e-mail list and sending follow-up sequences and offers. This is the second point where you can make a profit as represented by $$$ (2).
- Members Area – Basic Tools – To build an online business requires a set of basic tools. The members area incorporates your affiliate links for these tools giving you an option to earn commissions. This is the third area where you can make a profit as represented by $$$ (3).
- Members Area – Additional Tools – In the course of building a business, you can also purchase and promote other software tools from the Morrison library to help you scale. This is the fourth area where you can make a profit as represented by $$$$ (4).
- Retargeting – This is something that Morrison Publishing does on behalf of all PWA members. Retargeting means that anyone who does not opt-in or purchase a product will automatically receive ads throughout the web in order to bring them back into your eco-system.
All of the elements in the profit cycle make the PWA program extremely powerful and potentially lucrative.
With traditional affiliate marketing, you don’t have access to profit points #3 or #4 in a secure members area where you can promote other products. But with the PWA program, the training is building trust, recommending products for you, and nurturing your customers to purchase higher ticket products when it is appropriate.
In other words, you are not doing the selling. The training is doing the selling for you.
Multiple Streams of Income
Inside of the Profit with Anthony program, you will also have the opportunity to hard code your affiliate links to many products.
This is what the Partner with Anthony program calls your eco-system.
When someone enters the PWA training, they come into your eco-system. This training incorporates dozens of recommendations and links for products that you need to create your online business.
If someone purchases through these links, you receive the commission.
Think about the technical aspects for a bit:
You enter your affiliate ID once for the different products / services. After that, you no longer have to share your affiliate link INDIVIDUALLY for each product.
Instead, the PWA system keeps track of your link, and shares it with all PWA students AT THE APPROPRIATE TIME. This is key. It’s not about recommending random tools or a bunch of software products so you can pad your pockets.
It’s about recommending tools as the foundation of your business, or to help you grow in a particular area.
There are two types of tools that the PWA program recommends: 1) basic tools and 2) specialized tools:
Basic tools are those that are required for most online businesses. These include:
- Funnel Builder – Clickfunnels
- Tracking Your Links – Build Redirect
- Autoresponder – Getresponse
- Domains – GoDaddy
NOTE: The Partner with Anthony program incorporates 12 software products and tools as part of your affiliate marketing eco-system. Again, any time one of your customers purchases ANY of these products in ANY part of their members area YOU RECEIVE THE AFFILIATE COMMISSION.
Specialized tools are utilized to learn a specific skill:
- E-Mail Marketing
- Creating Funnels
- FB Advertising or FB Fan Pages
- Creating digital courses
- Creating automated webinars
NOTE: To earn commissions from the specialized tools you must join the Ambassador Program. This is a high-ticket program that sells for $1,497. It pays $750 in one-time commissions.
This is an optional program inside of the PWA system. You are not required to purchase it; however, it allows you to expand the number of products in your affiliate marketing eco-system.
Different Price Points
Another cool aspect of your eco-system is the different price points for the 30+ products. This includes:
- Low ticket – $7 to $37
- Micro-continuity – $7 or $9.95 per month
- Regular Continuity – $20-$50 per month
- Mid-ticket – $497 one-time
- High-ticket – $1,497 one-time
The low price points allow prospects to easily enter your eco-system where the program takes over to ascend people into other products. The continuity programs give you the chance to earn monthly recurring commissions. Finally, the mid- to high-ticket items allow you to earn high commissions.
Would you rather earn 50% of $47 or $1,497?
The best part is that once a customer becomes a part of your eco-system, the training and their own motivation to learn and grow their business will push them to purchase other products.
And that means recurring commissions for you FROM ONE CUSTOMER.
Webinars That Sell
Every product in the PWA and Ambassador eco-system includes a customized funnel, sales page, checkout page and a webinar or masterclass to promote it.
The webinars / masterclasses include valuable training and a call to action to lead your prospects to the sale.
Total Costs of PWA
There are three software products that you will need in order to create your PWA business. In all fairness, these are standard software products that you would need for almost any online business.
- Clickfunnels to create funnels and landing pages (@ $97 per month)
- Aweber or Getresponse to collect e-mails and send out e-mail sequences (@ $19 per month)
- Build Redirect for link tracking (@ $19 per month)
As I mentioned, these are the same software products that the PWA program will recommend for your recruits allowing you to start receiving recurring commissions to help offset your costs.
You can also use similar software products to achieve the same results. For example, you could use Optimizepress ($97 per year) to build funnels and landing pages. The one disadvantage is that you could not receive the shared funnels that have already been created for you in Clickfunnels. You would have to recreate all of the pages yourself.
Finally, you could use any autoresponder to build your list but the training uses Getresponse.
In terms of traffic, you can pay for traffic via solo ads or Facebook ads, which the PWA program teaches you to do. If you pay for traffic, you would need to build that into your budget. You can also go the SEO route and build your traffic organically for free.
Answering Different Critiques
There were a few critiques from some reviewers which I would like to answer now.
The first has to do with not liking the dripped content.
As I’ve already mentioned, I think there are huge benefits to this approach. Most people simply aren’t patient enough to go through each module in the order they are arranged when EVERY module is at their disposal.
This leads to a lot of overwhelm and a high drop out rate which is not good for your overall future earnings. The dripped content also builds anticipation for the next module and gives people a chance to complete all of the steps before the next day’s session.
The second complaint has to do with having to purchase additional products.
I don’t have much patience for this type of complaint.
These reviewers make it seem as if Anthony is being deceptive with the initial low price offer only to make you spend more money later.
First, the PWA program does not recommend you purchase a product for the sake of making a commission. In the beginning, you only need a few tools, just like a carpenter would need a hammer, screwdriver and a measuring tape on the construction site.
In addition, the PWA program does not make a penny when you purchase Clickfunnels or Aweber. These commissions go directly to your sponsor or to you when you recruit other PWA members.
Finally, you are free to use whatever programs you already have to make things work. You just have to realize that you may be leaving some commissions on the table, you’ll have to create all of the funnels yourself and your peeps will follow your lead.
You must decide early on that you are going to make a minimum investment.
A final criticism is that the Partner with Anthony program is really just a tool to get you to promote the PWA program and other Morrison Publishing programs.
I have two responses:
- Not true. You can take the principles you learn in the training and promote ANY product or program you desire
- There is nothing wrong with promoting the PWA program? It is an easy sell @ $7 per month and the training sells the other products for you in a natural way. Why wouldn’t you take advantage of this incredible asset?
What is Partner with Anthony?
- It is a high quality training to teach you to become an independent and creative online entrepreneur
- It’s a complete training, step-by-step training on setting up a profitable affiliate marketing business. You will learn about traffic, funnels, autoresponders and tracking your progress.
- It provides you with the ability to earn from multiple affiliate offers
- It has a low barrier to entry which makes it an easy offer to promote as the entry point into the Partner with Anthony eco-system
- The training sells additional affiliate products for you in a very natural and non-forced way giving you multiple streams of income
I give the Partner with Anthony program one of my highest recommendations. I invite you to try the program for yourself. It’s the best $7 you will ever spend.
Here’s to your success!